Cray Novick
- Focus
- Creative Direction, Digital Marketing, Storytelling, AI Workflows
- Location
- Denver, CO
- Say Hi :)
Emmy Award winning marketing leader and Executive MBA candidate with 10 years of experience leading digital marketing, creative direction, and brand storytelling.
Hey, I'm Cray
As Creative Director at Wings Over the Rockies Air & Space Museum, I get to be part of something special. When I started, our marketing was analog and untracked. Content and digital were fragmented on the museum floor and outside the hangar walls. Millions of views, conversions, and award-winning programs later, I am proud to amplify Wings and advance the business. But honestly, the growth that matters most is not in the metrics. It is watching people live out the mission of aerospace education and inspiration. Ultimately, I am an educator, builder, and storyteller.
As Creative Director, my job is simple in theory and endlessly rewarding in practice: turn business goals into creative systems people can actually feel. I shape the strategy, voice, and visual direction behind campaigns, then work with teams, partners, and vendors to carry that vision across web, video, social, email, and live experiences. Some weeks I am guiding storyboards and production, other weeks I am building workflows, reviewing assets, or helping a complex idea become clear enough to move people.
What I have learned is that strong creative work is not just about making things look good. It is about alignment, taste, trust, and execution. The best ideas need a clear point of view, a team that can make them real, and enough structure to survive deadlines, budgets, and shifting priorities. That is what drives me: building the systems and stories that help meaningful work reach more people.
Currently Working On
YouTube, podcasts, TV shows, social media, blogs, white papers, and case studies.
Digital tools, workflows, automations, web experiments, and installations.
Executive MBA at CU Denver, AI workflows, and modern content operations.
Collaborations, consulting, and good conversations.
Recent Work
✈️ Wings Museum - Digital Storytelling
Content systems and digital campaigns that bring aerospace education and inspiration to life on the museum floor and beyond the hangar.
🎥 Filmmaking
Exploring the human side of innovation through long-form storytelling with top distributors.
- Behind the Wings - PBS, Emmy Nominated (Director)
- Vice Versa: Chyna - VICE (Cinematographer)
- Re-Evolution: The Cuban Dream - PBS (Director)
- Defying the Nazis - Ken Burns, Netflix (Editor)
🤖 AI Workflows & Product Development
AI tools, automations, and custom digital products built to improve operations, decision-making, and audience experiences.
- AI Skill Engineering
- Interactive Video Kiosk
- Custom Built Analytics Dashboard
✨ EmojiVid
The world's largest collection of animated emojis on GIPHY, with 3+ billion lifetime views.
🧩 B2B Marketing
- Planisware - Video testimonials and podcast.
- Progress Connect - Video testimonials and conference content.
- NASA Quesst Article - Aerospace education feature.
📣 B2C Marketing
- Ancestry - Produced organic and paid digital marketing campaigns.
- Recover Athletics - Led branding and content strategy for a high-growth startup acquired by Strava.
- Cafe Bustelo - Directed branded video series "Cafe Con Leche Challenge."
- Jordan Shoes - Edited feature videos for Jordan Shoes by Nike.
What Collaborators Say
“You always bring the creative vision and storytelling talents that really bring these episodes to life.”
“You’ve certainly got creative vision down pat.”
“I knew it was just a matter of time—you all make such great episodes!”
“Thanks for helping to tell the story of OSIRIS-REx!”
“Production is off the hook. The access you’re given and your willingness to go on location make this top notch.”
“I can’t wait until we get to work together again.”
“Exciting to see the impact your storytelling is having on aerospace.”
“Behind the Wings preserves and shares aviation history while inspiring audiences far beyond the museum’s walls.”
Let's Connect
Always happy to trade notes on marketing leadership, growth strategy, business development, storytelling, and AI workflows.